Best Advertisements – How Fab Made the Perfect Commercial

by Posted on

A Lesson for Marketers in Video


Fab Logo

Fab Has a Challenge

Fab is a relatively new e-commerce site having been launched in 2011. Although they are strongly defined (Everyday Design) and different from the competition, not everyone knows about them. They do not have a lot of brand equity versus Amazon or eBay. So how do they create brand awareness and differentiate themselves from other established e-commerce brands?

Check Out this Commercial:

http://www.youtube.com/watch?v=m2yeQ3MbI20

What’s the Problem?

Our protagonist has a problem. His girl is coming to his apartment and it’s a drab mess. He discovers a very fascinating power; the ability to call upon any houseware he chooses. This presents two messages; buying from Fab is simple and fast and it is empowering.

The ultimate marketers dream is to be able to provide product to their customers with the least amount of barriers. How much more simple could it be for a consumer to simply touch their environment and have it change merely at their whim? This commercial shows exactly that.

Also, smart marketers know that a customer who feels empowered is a customer who is loyal. Fab does a wonderful job at displaying this. Although it is perceived power because this commercial does not reflect reality, but who cares? This is fun!

Bringing Home the Message

Our hero begins running around his apartment painting his surroundings almost at the speed of thought. The commercial is fun, exciting and emotional. An emotional connection with an audience is the strongest bond you can have with them. And best of all, the hero’s problem is solved, thanks to Fab.

Remember:

  • Know and Relate with Your Audience
  • Empower Your Audience
  • Show the Ease of Using the Product
  • Solve Problems

Published by Donald Sinatra

787 Replies to “Best Advertisements – How Fab Made the Perfect Commercial”

  3. We have made this simpler by integrating the program with all the common messaging services
    like WhatsApp, Facebook messenger and also the networking & emailing sites.

    my weblog real estate classes ulster county ny (Katrice)

  6. A realtor in the office, a number of times had an inventory that was perfect for my customer.

    Take a look at my blog – real estate listing websites review – Kennith,

  7. I am also not likely to state that real estate agents in the USA operate ethically or even within real estate websites themeforest (Brandie) estate law; nevertheless,
    nearly all brokers here (and I Had wager in Australia, too) truly seem to work ethically and legally.

  12. The most effective place in most communities that
    are local where an individual inactive investor and repair and lively wholesalers & flip investors can join right is in a real estate
    agent income taxes; Pamala, estate investment club.

  13. V. Melikian in keeping that a finance organization want of a mass real estate
    board division of professional licensure [Lorna] estate agent’s
    licence did not bar the company from recovering damages for indentifying and procuring a credit
    facility for a lender under a deal to assist in obtaining financing.

  14. A deposit will be the distinction between the price of a
    house and the quantity of the mortgage contrary to the
    property.

    My page down payment assistance long island (Linda)

  15. I definitely don’t believe Zillow is the leader in San-Antonio
    real estate agent washington dc (Antoinette) estate information, or any any nearby city for for instance,
    with regards to your first sentence.

  17. However, if your company has slowed-down for one purpose or another and you want more leads, or if you are a real estate school west columbia sc [Celsa]-estate investor who desires
    to do a slew of deals, or when you have a team and also the capacity
    to ramp up and you would like to begin pumping in high quality leads, then you
    definitely need to take a detailed look at this system.

  24. Mainland Chinese were the top foreign investors in Australian real estate agent
    pics (Chassidy) estate
    last year, in accordance with the Foreign Investment Review Board in Australia.

  25. And acquiring a greater balance in your bank account often means the variation between to be able to afford your fantasy automobile and being forced to settle for next (or third)
    best.

    Here is my web page :: Down Payment Assistance Buffalo Ny; http://Swtm25.Com,

  27. real estate school tyler tx – Tawanna, estate licensing courses can be obtained independent of the state so prices may vary and several states enable you to take courses online.

  28. You must announce to everyone you own a licence – Sometimes
    sellers do not need to handle a realtor when selling their house.

    Here is my homepage uja real estate division – Debra –

  30. When you locate properties you’re interested in it is an ideal time to get hold
    of a real estate test mn; groundsforwar.com, estate agent at Dwellings and Equity Real Estate to
    help you research more information regarding the property and eventually
    scrutinize and manage the paperwork in the purchase of the property or properties you’d like to get.

  31. Having an effective business isn’t something you just
    stumble into, and the same holds true with being a real estate agent killed 2014
    [Judy] Estate Representative that
    is great.

  33. Likewise, plaintiff’s absence of the permit of a contractor would preclude recovery of reimbursement for acts that require permit although
    not for those activities for which a license had not been required.

    Feel free to visit my web page; real estate school stuart fl (Anton)

  35. It is now a widely accepted practice all through one and the Ontario real
    estate listing new york, Mike,-estate business that we strongly back.

  36. I’m not likely to pretend to know what the results are
    in Australia’s property market.

    Also visit my web site: real estate school oregon (Loren)

  38. Every person shares its advice and it has created the largest world flux of real estate websites html (Hortense) estate information, with promotion tools,
    upgraded data about the compounds along with the apartments.

  42. Put simply, an Easy To- comprehend and read one-page report
    that will provide real estate license joliet il (Thalia)-estate investors the identical
    first -peek of the yearly managing data as the popular standard of a
    property’s, but also with all the ensuing after-taxes data associated with
    tax shelter.

  45. My goal as that of all the brokers, and a realtor in Tampa Bay I understand, whether a single
    agent or not, is for you to be absolutely pleased
    with our services.

    Also visit my web blog – real estate mn license (grudas.com)

  46. The listing info’s first and foremost value is an advertisement to encourage the agent and broker, and to get
    the property marketed.

    Here is my web blog: real estate owned (Alexandra)

  47. In the final analysis, that is just what a property agent actually is.
    According to knowledge of my own temperament, real estate school okc (Lavada) estate never should have
    attempted.

  48. A down payment assistance nyc (Rosie) payment
    is the level of the mortgage contrary to the residence
    and also the difference between a home’s cost.

Leave a Reply