Best Advertisements – How Fab Made the Perfect Commercial

by Posted on

A Lesson for Marketers in Video


Fab Logo

Fab Has a Challenge

Fab is a relatively new e-commerce site having been launched in 2011. Although they are strongly defined (Everyday Design) and different from the competition, not everyone knows about them. They do not have a lot of brand equity versus Amazon or eBay. So how do they create brand awareness and differentiate themselves from other established e-commerce brands?

Check Out this Commercial:

http://www.youtube.com/watch?v=m2yeQ3MbI20

What’s the Problem?

Our protagonist has a problem. His girl is coming to his apartment and it’s a drab mess. He discovers a very fascinating power; the ability to call upon any houseware he chooses. This presents two messages; buying from Fab is simple and fast and it is empowering.

The ultimate marketers dream is to be able to provide product to their customers with the least amount of barriers. How much more simple could it be for a consumer to simply touch their environment and have it change merely at their whim? This commercial shows exactly that.

Also, smart marketers know that a customer who feels empowered is a customer who is loyal. Fab does a wonderful job at displaying this. Although it is perceived power because this commercial does not reflect reality, but who cares? This is fun!

Bringing Home the Message

Our hero begins running around his apartment painting his surroundings almost at the speed of thought. The commercial is fun, exciting and emotional. An emotional connection with an audience is the strongest bond you can have with them. And best of all, the hero’s problem is solved, thanks to Fab.

Remember:

  • Know and Relate with Your Audience
  • Empower Your Audience
  • Show the Ease of Using the Product
  • Solve Problems

Published by Donald Sinatra

787 Replies to “Best Advertisements – How Fab Made the Perfect Commercial”

  1. Where you can while optimizing income possibility and using tax benefits the important thing to real estate school savannah ga
    – Billie, estate
    investments will be to steadily build wealth.

  2. In summary, till this real estate mn license lookup [Tdk.Co.th] estate titan of
    industry scales down and cleans up their act, this site is among the worst places to really go for listings and
    information.

  4. Should you need to go swiftly and cash isn’t any thing, a many-income offer—aka
    A100PERCENT down payment calculator auto (Stacie)-payment — could possibly be your absolute best wager to get the
    home you need.

  7. In case you like to possess a rental property, however don’t need the trouble
    of being a landlord, an investment team may be the solution for you.

    Feel free to surf to my web site; real estate agent charlotte nc (Thomas)

  10. Contractors,property management companies, employees with permit or no permit want to choose advance from you, many of them
    take cash and run, and but they speak to you swear you the stars and the moon, they say they are the best, but once
    they get the money the work start in delays.

    My page … real estate license ucf; Berry,

  15. Since lenders just have to accumulate some of financing to pay debt, buying real estate xenia ohio (Mable)-estate
    bank foreclosures can indicate buying property for savings that could range up
    to 50 % off market price.

  18. Although any real estate license mn lookup (ba.rr.e.l.f.ult.fxm@lolworld.kr)-estate
    analysis will usually comprise other reports like a pro-forma earnings statement that give you the tax data,
    and certainly no investment decision should be expected to made on one report alone, still it
    just looked like a good idea to include it at the start in a a study typically used by investors who
    only desire a snapshot” of a property’s possible fiscal performance throughout the initial year of possession.

  19. You also have the choice to carry on with an inactive permit
    and should advise the commission of your choice.

    Look into my web page prudential real estate division, Trudy,

  21. The payment that is down payment assistance nj 2015 – Demi – can also
    become a reality check; you need to think about whether you’re financially ready to purchase a home, if you haven’t had the opportunity to truly save
    a good minimum deposit of 3-5PERCENT.

  22. It’s possible for you to learn whatever you have to know
    about renter’s rights, finding the proper mortgage, home equity loans, foreclosure, as well as a host of other property issues.

    Feel free to surf to my web blog … real estate xenia ohio (Lizzie)

  24. Once the overall mortgage sum is more than 80PERCENT of the property’s value, which produces greater chance pMI is
    required.

    My webpage … down payment assistance nyc (Lydia)

  25. Having a Womble Carlyle real estate in panama (Courtney)-estate team serving as legal advisors in both offers, prime property was snagged by co-star for significantly less than half the market rate in the
    nation’s capital this year.

  27. The reasoning for this ethical rule is an lawyer who functions
    as a real-estate broker is going to be motivated to close the trade so that
    you can receive the brokerage commission, which can be usually only paid at closing, while a
    real estate washington state – Micheal, estate transactional attorney must keep up an autonomy needed to advise a client not to continue using a specified transaction or class
    of discussions.

  29. A permit to serve the customers will be required by the developers responsible for selling and purchasing
    of the property.

    my web site – real estate school summerville sc (Russel)

  30. As well as Companion Match packages and the Sectionis down payment
    assistance grants nj (Olive)-Payment Guidance, many local governments throughout Md offer help that is more to buy a
    house in their group.

  32. While all three sectors of the property business are undergoing the identical essential transition to
    enhanced data management software, we believe the winning product solutions will be
    different in each sector depending on where technology can add the most value by improving information flows and automating jobs.

    my web page :: gsa real estate division

  34. As long as your ratios are not more than, state, the middle-40PERCENT selection, getting a down payment assistance grants ny (Rene) payment will be less unimportant than a debt-load
    that is lower.

  37. With regards to your first sentence, I certainly don’t believe Zillow is any nearby
    city for for instance, or the the best choice in San-Antonio real estate license database (Christin) estate advice.

  43. Usually, they have been paid on a share of the sale along with the National
    Association of Realtors can provide special information on median cost of recent updates
    on employment in the field and ohio real estate division licensing, Emil, estate this year.

  45. In a buyers market, a purchaser may be able to negotiate using a
    vendor to enter an agreement that’s contingent on the buyer selling their particular
    home (this is known as a home sale contingency) In these instances, though, it provides a threat
    to the seller, and their agent will assist them to evaluate that risk
    so they can determine if they should take it. The evaluation should include running a
    market survey on the buyers residence, among other things.

    my blog real estate mn mls (iamartmuseum.net)

  48. Realty has been around since our cave-dwelling ancestors started chasing
    strangers from their space, so it’s unsurprising that Wall Street has discovered a means to turn real estate
    license exam florida (Alena) estate into a publicly-traded instrument.

  50. I’m not trying to drive anyone into real estate agent
    groups (Robyn)
    estate who is scared of it or maybe not satisfied for a landlord’s
    obligations.

Leave a Reply