A Lesson for Marketers in Video
Fab Has a Challenge
Fab is a relatively new e-commerce site having been launched in 2011. Although they are strongly defined (Everyday Design) and different from the competition, not everyone knows about them. They do not have a lot of brand equity versus Amazon or eBay. So how do they create brand awareness and differentiate themselves from other established e-commerce brands?
Check Out this Commercial:
http://www.youtube.com/watch?v=m2yeQ3MbI20
What’s the Problem?
Our protagonist has a problem. His girl is coming to his apartment and it’s a drab mess. He discovers a very fascinating power; the ability to call upon any houseware he chooses. This presents two messages; buying from Fab is simple and fast and it is empowering.
The ultimate marketers dream is to be able to provide product to their customers with the least amount of barriers. How much more simple could it be for a consumer to simply touch their environment and have it change merely at their whim? This commercial shows exactly that.
Also, smart marketers know that a customer who feels empowered is a customer who is loyal. Fab does a wonderful job at displaying this. Although it is perceived power because this commercial does not reflect reality, but who cares? This is fun!
Bringing Home the Message
Our hero begins running around his apartment painting his surroundings almost at the speed of thought. The commercial is fun, exciting and emotional. An emotional connection with an audience is the strongest bond you can have with them. And best of all, the hero’s problem is solved, thanks to Fab.
Remember:
- Know and Relate with Your Audience
- Empower Your Audience
- Show the Ease of Using the Product
- Solve Problems
Excellent blog you have here.. It’s difficult to find
quality writing like yours these days. I truly appreciate people like you!
Take care!!
Amazing blog! Is your theme custom made or did you download it from
somewhere? A design like yours with a few simple adjustements would really make my blog stand out.
Please let me know where you got your design. Bless you
Hi there to every one, it’s in fact a fastidious for me to pay a visit this website,
it includes helpful Information.
Hi friends, pleasant piece of writing and pleasant urging commented here, I am
in fact enjoying by these.
Hi, I do believe this is a great web site. I stumbledupon it 😉 I will return yet again since I book-marked
it. Money and freedom is the best way to change, may you be rich and continue to
guide others.
Link exchange is nothing else except it is just placing the other person’s
website link on your page at suitable place and other
person will also do same in support of you.
bookmarked!!, I really like your site!
Here is my blog post – HoneyRHaen
This is my first time pay a visit at here and i am in fact pleassant to read everthing at alone place.
I must thank you for the efforts you have put in writing this site.
I’m hoping to see the same high-grade blog posts from you in the future as well.
In fact, your creative writing abilities has motivated me to get my very own blog now 😉
constantly i used to read smaller articles
which as well clear their motive, and that is also happening with this
paragraph which I am reading at this time.
I’m not sure why but this site is loading incredibly slow for me.
Is anyone else having this problem or is it a problem on my end?
I’ll check back later and see if the problem still exists.
Since the admin of this web page is working,
no uncertainty very quickly it will be renowned, due
to its quality contents.
Your mode of explaining the whole thing in this post
is genuinely good, all can simply understand it, Thanks a lot.
What a information of un-ambiguity and preserveness of precious know-how
on the topic of unpredicted feelings.
Fantastic beat ! I wish to apprentice while you amend your
web site, how can i subscribe for a blog website?
The account aided me a acceptable deal. I had been a little bit acquainted
of this your broadcast offered bright clear idea
Hi to all, the contents existing at this website are actually amazing for people experience,
well, keep up the nice work fellows.
Thanks for any other informative blog. The place else may I
am getting that type of info written in such an ideal manner?
I have a mission that I’m just now running on, and I’ve been on the glance out for such info.
I have read so many articles about the blogger
lovers however this post is truly a pleasant piece of writing,
keep it up.
Nice weblog here! Additionally your site rather a lot up very fast!
What web host are you using? Can I am getting your affiliate link in your host?
I wish my website loaded up as fast as yours lol
Good site you have here.. It’s hard to find high-quality writing like yours nowadays.
I truly appreciate people as if you! Be mindful!!
Feel free to surf to my blog: ConradCFipps
This design is incredible! You definitely know how to
keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent
job. I really loved what you had to say, and more than that, how you presented it.
Too cool!
Pretty! This has been a really wonderful post. Thanks for supplying this information.
No matter if some one searches for his vital thing, so he/she needs to be available that in detail,
thus that thing is maintained over here.
It’s a shame you don’t have a donate button! I’d most certainly donate to this brilliant blog!
I guess for now i’ll settle for book-marking and adding your RSS feed to my Google
account. I look forward to brand new updates and will share this
blog with my Facebook group. Talk soon!
This is really interesting, You are a very
skilled blogger. I have joined your rss feed and look forward
to seeking more of your excellent post. Also, I have shared
your site in my social networks!
Hey would you mind letting me know which hosting company you’re working with?
I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a
lot quicker then most. Can you recommend a good internet hosting provider
at a fair price? Thanks, I appreciate it!
I have been browsing online more than three hours
today, yet I never found any interesting article like yours.
It’s pretty worth enough for me. In my opinion, if
all site owners and bloggers made good content as you did, the web
will be much more useful than ever before.
It’s remarkable to go to see this web page and reading the views of all colleagues regarding this paragraph, while I am also keen of
getting knowledge.
Howdy! Someone in my Myspace group shared this website with us
so I came to take a look. I’m definitely loving
the information. I’m book-marking and will be tweeting this to my
followers! Terrific blog and amazing design.
Appreciate this post. Let me try it out.
Simply wish to say your article is as amazing.
The clarity for your post is simply spectacular and i could
think you are knowledgeable in this subject.
Well with your permission let me to grasp
your RSS feed to keep updated with impending post. Thank you 1,000,000 and please keep up the enjoyable
work.
I am in fact thankful to the owner of this site who has shared
this impressive piece of writing at at this time.
This is my first time pay a quick visit at here and i am really
happy to read everthing at one place.
Thank you for sharing your info. I truly appreciate your efforts
and I will be waiting for your next post thanks once again.
Feel free to visit my website … BrittDSibeto
I don’t make it a habit to make comments on several articles,
however this one deserves attention. I agree with the information you
have written so beautifully here. Thanks a lot.
My web blog: phone psychic reading
Hi, Neat post. There’s an issue together with your site in internet explorer, would
test this? IE still is the market chief and a big part of other folks
will miss your wonderful writing because of this problem.
As the admin of this website is working, no question very shortly it will be renowned, due to its quality contents.
It’s enormous that you will be getting thoughts out of this part of writing and also from
my dialogue made at this place.
Look into my page: IraYFlanders
Hi there! This blog post could not be written much better!
Looking through this article reminds me of my previous roommate!
He constantly kept preaching about this. I’ll send this information to him.
Pretty sure he will have a good read. Thank you for sharing!
Hi there! I realize this is somewhat off-topic but I needed to
ask. Does operating a well-established blog such as yours require a massive amount work?
I’m completely new to running a blog however I do write in my diary
every day. I’d like to start a blog so I
will be able to share my experience and thoughts online.
Please let me know if you have any kind of ideas or tips for brand new aspiring bloggers.
Appreciate it!
Thank you for the auspicious writeup. It if truth be told was once
a entertainment account it. Glance advanced to more delivered agreeable from you!
By the way, how could we keep in touch?
Hey are using WordPress for your site platform?
I’m new to the blog world but I’m trying to get started and set up my
own. Do you require any coding knowledge to make your own blog?
Any help would be really appreciated!
Hi there, this weekend is pleasant in support of me, for the reason that this occasion i am reading this great informative article here at my
house.
Unquestionably consider that which you stated. Your favourite reason appeared to be at the web the simplest thing
to be mindful of. I say to you, I definitely get annoyed at the same time
as folks think about issues that they just do not know about.
You controlled to hit the nail upon the highest and also defined out the entire thing
without having side-effects , folks can take a signal.
Will probably be back to get more. Thanks
Simply desire to say your article is as astounding.
The clearness in your post is just spectacular and i can assume you’re an expert on this subject.
Well with your permission let me to grab your feed to keep up
to date with forthcoming post. Thanks a million and please keep up the gratifying work.
Hello i am kavin, its my first time to commenting anyplace, when i read this paragraph i thought i could also make comment due
to this brilliant post.
bookmarked!!, I love your site!
May I simply say what a relief to uncover someone that actually knows
what they are talking about on the web. You definitely know
how to bring a problem to light and make it important.
More and more people must read this and understand this side
of the story. I was surprised you aren’t more popular since you certainly possess the gift.
Hello, Neat post. There is an issue along with your site in internet explorer, would
check this? IE still is the market chief and a good element of people will omit your wonderful writing because of this problem.
Thank you for the good writeup. It in reality
used to be a entertainment account it. Glance advanced
to more brought agreeable from you! By the way, how could we keep up a
correspondence?