Best Advertisements – How Fab Made the Perfect Commercial

by Posted on

A Lesson for Marketers in Video


Fab Logo

Fab Has a Challenge

Fab is a relatively new e-commerce site having been launched in 2011. Although they are strongly defined (Everyday Design) and different from the competition, not everyone knows about them. They do not have a lot of brand equity versus Amazon or eBay. So how do they create brand awareness and differentiate themselves from other established e-commerce brands?

Check Out this Commercial:

http://www.youtube.com/watch?v=m2yeQ3MbI20

What’s the Problem?

Our protagonist has a problem. His girl is coming to his apartment and it’s a drab mess. He discovers a very fascinating power; the ability to call upon any houseware he chooses. This presents two messages; buying from Fab is simple and fast and it is empowering.

The ultimate marketers dream is to be able to provide product to their customers with the least amount of barriers. How much more simple could it be for a consumer to simply touch their environment and have it change merely at their whim? This commercial shows exactly that.

Also, smart marketers know that a customer who feels empowered is a customer who is loyal. Fab does a wonderful job at displaying this. Although it is perceived power because this commercial does not reflect reality, but who cares? This is fun!

Bringing Home the Message

Our hero begins running around his apartment painting his surroundings almost at the speed of thought. The commercial is fun, exciting and emotional. An emotional connection with an audience is the strongest bond you can have with them. And best of all, the hero’s problem is solved, thanks to Fab.

Remember:

  • Know and Relate with Your Audience
  • Empower Your Audience
  • Show the Ease of Using the Product
  • Solve Problems

Published by Donald Sinatra

787 Replies to “Best Advertisements – How Fab Made the Perfect Commercial”

  2. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.

    nonetheless, you command get bought an edginess over that you wish
    be delivering the following. unwell unquestionably come more formerly
    again since exactly the same nearly very often inside case you shield this increase.

  3. An outstanding share! I’ve just forwarded this onto a friend who had been conducting a little homework on this.
    And he in fact ordered me breakfast due to the fact that I discovered it
    for him… lol. So allow me to reword this…. Thank YOU for the meal!!
    But yeah, thanx for spending some time to discuss this issue here on your web site.

  6. We’re a group of volunteers and starting a new scheme in our community.
    Your website provided us with valuable information to work
    on. You have done a formidable job and our entire community will be thankful to
    you.

  10. Great site you have here but I was curious about if you
    knew of any discussion boards that cover the same topics
    talked about here? I’d really love to be a part of community where I can get opinions from other knowledgeable individuals that share
    the same interest. If you have any suggestions,
    please let me know. Thank you!

  14. I am really enjoying the theme/design of your web site.
    Do you ever run into any browser compatibility problems?

    A number of my blog visitors have complained about my website not operating correctly in Explorer but looks great in Safari.
    Do you have any advice to help fix this issue?

  15. Hey there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked
    hard on. Any tips?

  16. Amazing blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really make my blog stand out.
    Please let me know where you got your theme. Kudos

  18. Hi there would you mind stating which blog platform you’re using?
    I’m planning to start my own blog in the near future
    but I’m having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I’m looking
    for something completely unique. P.S
    Sorry for being off-topic but I had to ask!

  19. Awesome blog! Do you have any suggestions for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.

    Would you suggest starting with a free platform like WordPress or go for a
    paid option? There are so many choices out there that
    I’m totally overwhelmed .. Any suggestions? Many thanks!

  20. It’s perfect time to make a few plans for the longer term and
    it is time to be happy. I have read this post and if I may
    I want to recommend you some fascinating issues or suggestions.
    Perhaps you could write next articles relating to this article.
    I want to read even more issues approximately it!

  21. My brother suggested I might like this web site.
    He was totally right. This post actually made my day. You cann’t imagine simply
    how much time I had spent for this information! Thanks!

  23. Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Ie.
    I’m not sure if this is a formatting issue or something to do with internet browser compatibility but
    I thought I’d post to let you know. The design look great though!

    Hope you get the problem solved soon. Kudos

  24. Attractive element of content. I simply stumbled upon your website and in accession capital to
    say that I get actually enjoyed account your weblog posts.
    Anyway I will be subscribing on your augment and even I fulfillment you
    get admission to consistently fast.

  25. It’s perfect time to make some plans for the future and it’s time to be happy.
    I’ve read this post and if I could I desire to suggest you few interesting things or
    advice. Perhaps you could write next articles referring to
    this article. I wish to read even more things about it!

  28. I do not even know how I ended up here, but I thought this post was good.
    I don’t know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!

  31. Sweet blog! I found it while searching on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there!
    Many thanks

  32. I am extremely impressed with your writing skills as well as
    with the layout on your blog. Is this a paid theme or did you customize it yourself?
    Anyway keep up the nice quality writing, it is rare
    to see a great blog like this one these days.

  33. I’ve been browsing online more than 4 hours today, yet I
    never found any interesting article like yours.
    It is pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did,
    the net will be much more useful than ever before.

  35. Excellent post. I was checking constantly this blog and I’m inspired!
    Very helpful info specially the last part 🙂 I take care of such information much.

    I was once looking for this certain info for any while.
    Thanks and good luck.

    Also visit my weblog :: EvelinITrejo

  36. Just want to say your article is as surprising. The clarity on your put up is just cool and i can assume you are an expert on this subject.
    Well along with your permission allow me to seize your RSS
    feed to stay up to date with forthcoming post. Thank you one million and
    please continue the rewarding work.

    Stop by my weblog: DarrellMFred

  37. Your thing is really unique compared to other folks We have read
    stuff from. Many thanks for posting when you’ve got the means, Guess I’ll just
    bookmark this page.

    Also visit my weblog; AlvinFYoss

  38. Hey There. I found your blog using msn. That is a very smartly written article.
    I will be sure to bookmark it and come back to read extra of your helpful information. Thank you for the
    post. I’ll certainly comeback.

    Here is my webpage – Anti-Stress Supplement (Wade)

  39. hello!,I love your writing so so much! share we communicate more approximately
    your post on AOL? I need an expert with
    this area to solve my problem. Might be that’s you! Looking
    forward to appear you.

    my website – AmiKScadlock

  40. I’m really inspired together with your writing talents as well as with all the structure
    for your blog. Is that this a paid subject or would you modify it yourself?
    Anyway keep the nice quality writing, it is rare
    to look a great weblog like this one nowadays..

    My web page – BasilBLabrie

  41. I think this is one of the most important information for me.
    And i’m glad reading your article. But wanna remark on some general things, The web
    site style is great, the articles is really nice :
    D. Good job, cheers

    Feel free to visit my web page … watch now

  42. Hi, I truly do think this is an excellent site.
    I stumbledupon it 😉 I’m gonna return yet again since i have have saved as being a favorite it.
    Money and freedom is the ideal way to change, may you be rich and then help others.

    Here is my website … BrittCZicari

  43. It is perfect time to make some plans for the future and it’s time to
    be happy. I’ve read this post and if I could I wish to suggest you some interesting things or advice.

    Perhaps you can write next articles referring to this article.

    I desire to read more things about it!

    my site; Amy

  44. To begin with I wish to say awesome blog! I had a quick question which I’d love
    to ask should you not mind. I had been curious to find out how you
    will center yourself and clear your mind before
    writing. I’ve had difficulty clearing my mind to get my ideas out there.
    I truly do enjoy writing however it just looks like the very first 10 to
    15 minutes are often wasted just simply considering how to begin. Any suggestions or hints?

    Appreciate it!

    Also visit my web page IssacJMeloan

  45. Great blog you have here but I was wondering if you
    knew of any user discussion forums that cover the same topics talked about here?

    I’d really like to be a part of community where I can get feedback from
    other experienced people that share the same interest.
    If you have any recommendations, please let me know. Kudos!

    Here is my blog post … KingADaniele

  46. whoah this blog is excellent i really like studying your articles.
    Keep up the great work! You know, many persons are
    searching round for this information, you can aid them greatly.

  47. Be unaware, off other potential advantages to this treatment that have nothing to do with the
    sexuality of a guy, or doctors whoo are opposed in principle to HRT for old guys appear to dismiss.

    Here is my website: testosterone therapy cost in india, Reuben,

Leave a Reply